The Loyola Brand Graphic Standards
“When you see it, you know it's Loyola”
A unified approach to graphics fosters better communication through a strong, consistent institutional identity. A clear understanding and the correct usage and application of brand elements will project a consistent image and help trigger an immediate visual association with Loyola University New Orleans. It also effectively communicates a consistent visual image that reinforces the university’s long-standing academic reputation and tradition of excellence.
As Loyola University New Orleans grows in national stature, the need to ensure accurate brand presentation becomes critical. Logos, graphic devices, and typeface are the foremost visual expressions of Loyola University New Orleans’ brand, and form the basis of the university’s graphic brand identity. For example, on external publications, the logo is anchored bottom right.
Success of any graphic identity program depends on the cooperation of all members of the university community. Adherence to a few simple rules will result in improved communications.
Loyola University New Orleans Name, Color, and Logo Requirements
Logo Brand Guidelines
Loyola University New Orleans logos are integral components of our graphic design and form a large part of our institutional brand recognition. As Loyola is our “product,” the following guidelines are required where Loyola University and its colleges, centers, and events are externally promoted. Space limitations dictate how many logos can be used. The logo hierarchy is as follows:
- Brand the product (Loyola)
- Brand the college
- Brand the department, center or event
Official Brand Colors
Loyola University New Orleans official school colors are maroon and gold (or metallic gold). The logo can be used in any one of these three colors (or black) at a time, but cannot be two different colors, i.e.: the building in black and the type in maroon or a black outline around the building and the rest maroon.
Maroon (PMS 202, or Web #660000) is the preferred color for all official Loyola publications. In cases where the publication is a two-color piece, we prefer that you use maroon and black.
MaroonGold (PMS 130, or Web #f4aa00) works well where visibility/contrast are priorities. PMS 130 is not appropriate for presidential materials, prestige pieces, letterhead, business cards, or formal announcements. In these cases, please use PMS 873 metallic gold.
Metallic Gold (PMS 873, or Web #95774c) has a reflective sheen meant to mimic the look of metal and reproduces most accurately on coated (or “glossy”) paper. NOTE: Metallic effect is only produced through printing spot color. CMYK conversion will not match spot color, and can look brown or greenish. Therefore, in four color printing (CMYK), please use PMS 130.
Official Logos for Loyola University New Orleans
A logo or trademark is a distinctive sign—conventionally, a name, word, phrase, logo, symbol, design, image, or a combination of these elements—used by an organization to uniquely identify itself, and to distinguish the organization from other organizations. The logo is also a formally registered trademark of the university.
Our official logo creates a stronger graphic image for Loyola that ensures our print materials are more readily identifiable at a glance. Our current logo, in several configurations, was designed in 1995, after much research and input from faculty and staff.
The official Loyola logo must be used, in one of its forms, on all external publications. Camera-ready logo slicks and graphic versions of the logo on disk or transmitted via e-mail are available from the Office of Publications and Creative Services.
Official Loyola University New Orleans logos include:
- Official university logo
- Official university president’s seal
- Athletics logo
- Alumni logo
- Individual college logos
Some centers and institutes utilize simple graphic elements that are permitted as secondary visual branding tools. Center graphics are not official logos and can only be used in conjunction with the official Loyola logo.
University policy is that the University logo is the only logo that can be used on all external communications. The only exception is that Centers and Institutes may use simple graphic elements to represent the overall mission of the center or program while demonstrating a connection to the university. When colleges, units and departments develop their own marks, the overall impact of the Loyola logo is diluted as they now compete with each other. We know you're attempting to differentiate your program from other programs on campus, but this only serves to confuse our audiences. We hope that you will understand that the Office of Marketing and Communications is responsible for ensuring all Loyola's external communications possess a consistent graphic identity that upholds the identity and mission of the university.
Our production services do not cover development of graphic elements for use in departmental campus initiatives.
Centennial Logo
The president and cabinet chose the official Loyola University New Orleans Centennial logo. Centennial will launch in April 2012 and continue through April 2013; during this time, ALL external communications will utilize this logo. This logo will replace the usual LUNO logos (LUNO wordmark, LUNO building graphic with wordmark, etc.), except for the Athletics logo. The Centennial logo should not appear beside the university’s Athletics logo.
Loyola University New Orleans logos are integral components of our graphic design and form a large part of our institutional visual brand recognition. The LUNO Centennial logo uses some of the existing brand elements but also introduces new components.
For all university communications, the LUNO Centennial logo should be placed in the lower-right corner ¼” to ¾” from the edges of the page. The logo should never be placed against the edge of the page as a bleed because when the page is trimmed the logo is often cropped disproportionately, violating the logo standards. The LUNO Centennial logo should always appear on the cover of any piece of communication.
|
Download: EPS file |
Download: EPS file |
Download: EPS file |
Official College Logos
Loyola University New Orleans college logos are used as secondary key identifiers for the colleges and their departments. The university has five college-specific logos which are linked in a consistent visual system to the university brand.
|
Individual logos for colleges are allowed as shown and are used secondarily as an element after the initial recognition of the university.
Download: EPS file
Download: EPS file
Download: EPS file
Download: EPS file
Download: EPS file |
Official Athletics Wolf Pack Logos
The Wolf Pack logo was designed for the Department of Intercollegiate Athletics and Wellness. These logos can be used in the configurations indicated on this page, with the appropriate PMS colors. The copy in these logos may be changed to any of the official school colors if the background of the subject on which the logo is being produced does not have enough contrast for the copy to be readable.
The official logo has “Loyola University New Orleans” on the top of the oval wolf graphic with “Wolf Pack” below. Another version can be used that has "Loyola" on the top of the oval wolf graphic with “Wolf Pack” below.
Official Alumni Logo
The official alumni logo for Loyola University New Orleans is an adaptation of the university’s Presidential seal. The Loyola alumni logo is used only on formal and official alumni printed materials and merchandise. It should be used alone and not immediately adjacent to the university logo.
The alumni logo, if printed in one color, can be produced in any one of the official university PMS colors (or black). If printed in two colors, it can be produced in any combination of the three PMS colors (or black) with restriction of only using color on the outside ring, not on the seal. The four-color seal should be printed as is—no exceptions or color changes.
The alumni seal is a formal crest for Loyola University New Orleans alumni; therefore, it should be used with discretion.
 Download: Maroon (PMS 202) JPEG, 2-Color JPEG, Black & White JPEG |
Loyola University New Orleans Centers and Institutes Graphic Elements
Centers and institutes may use simple graphic elements to represent the overall mission of the center or program while demonstrating a connection to the university. Each center or institute graphic element is usually partnered with the name of the center or institute centered below it. Publications and Creative Services (PCS) will work by request to create a simple graphic element for centers and institutes within production guidelines.
Names of centers or institutes are represented by our official university font, Friz Quadrata. The graphic element can be used in any one or two of the schools three colors (PMS 202, PMS 130, or PMS 873) at a time, but cannot be three different colors. These graphic elements never stand alone and must be used secondarily after the establishment of the official university logo.
Inappropriate use of logos
Individual graphics are NOT official Loyola trademarks. Loyola strongly discourages departments from developing these separate identifying graphics outside of official logos and trademarks. Competing graphics tend to dilute the equity of a singular Loyola brand in the public mind. A unified approach to graphics fosters better communication through utilization of a strong, consistent institutional identity system, which provides strength and cohesiveness to support the image.
- Do not use the Marquette graphic by itself. Do not recreate or modify Loyola’s trademarks in any way.
- Do not use Loyola logos or trademarks in conjunction with other logos or trademarks.
- Do not squish or skew any Loyola trademark. Both axes should be the same percentage.
- The Marquette graphic is not the official Loyola logo when displayed without the accompanying logo type.
- Do not flip the wolf graphic.
- The official name of our institution is: LOYOLA UNIVERSITY NEW ORLEANS. The official logo may not be shortened to LOYOLA, Loyola University, or Loyola New Orleans. If there is not enough room for the full university name, please put the word “LOYOLA” in a different font from the one used in the logo so that it is not confused as a “LOYOLA” logo. If at any time you need to use the font of the logo for other copy, our official font is Friz Quadrata.
Send proofs for approval to Allee Parker, creative director—fax: (504) 861-5990 or aparker@loyno.edu. If you cannot reach Allee, please contact Theresa Ryan, publications coordinator, at (504) 861-5885 or tmryan@loyno.edu
For questions about licensing, contact Michael Giorlando, athletic director, at (504) 864-7711 or giorland@loyno.edu
Official Presidential Seal Guidelines
The official presidential seal is used only on formal and official documents and merchandise for the Alumni Association and the Office of the President. It should be used alone, with discretion, and not immediately adjacent to the university logo.
The seal, which was adopted by the university in 1929, reveals the coat of arms of the house of Loyola with the emblem of the Society of Jesus at the top. Above the figures of the wolves appear the fleur-de-lis, which represents the French origin of our city and state. Beneath it is a pelican feeding its young with her own blood—this depicts Loyola as an institution of the state of Louisiana.
The seal is sometimes screened as a graphic element in select designs. Questions regarding the use of the presidential seal should be directed to Publications and Creative Services.
Official Seal Colors
The seal is most often reproduced in one color (black, gold, or maroon). When printed in color, the field of the shield is blue (PMS 282). The emblem of the Society of Jesus (IHS) is light blue (PMS 278), the chain connecting it to the pot is gold (PMS 130 or 873), and the pot itself is in yellow gold (PMS 128). The wolves are gray (PMS Cool Gray #4). The fleurs-de-lis are white. The field surrounding the shield is green (PMS 5763). The field of “Deo,” etc., is light blue (PMS 278) with gold letters (PMS 130 or 873). The outer field is maroon (PMS 202) with gold (PMS 130 or 873) letters.
In general, for publications printing in two colors only, photos and text should be printed in black, and maroon should be used as the second color.
Official University Typography/Typeface
The Avenir typeface should be used for all typographical elements, including headings and body copy:
 |
|
Back to Marketing & Communications Graphic Standards and Brand Guide »