Policies + Procedures

The Office of Marketing and Communications is responsible for maintaining a consistent editorial and graphic identity in all official Loyola publications, advertising, signage, website, and other public visual and written communications. This identity upholds the image of the university as expressed in the mission, values, and goals of Loyola University New Orleans.

Effective October 2011: Due to the increased workload placed on the Office of Marketing and Communications with the impending Centennial and comprehensive campaign needs, we are not able at this time to provide strategic marketing planning, publicity, media placement, design, and production to the university for any projects directed to internal Loyola community audiences (students, faculty and staff). Our focus remains on college and departmental assistance with external communications for recruiting, branding / awareness, and fundraising in addition to Centennial and campaign activities.

Policies and Procedures by Department

  • Public Affairs: Includes policies and procedures on media relations, publicity requests/procedures; event planning procedures; event coordination/consultation services; digital photography services/procedures.
  • Publications and Creative Services: Includes policies and procedures on commissioning ads, brochures, media placement, and print coordination; initiating an external marketing project and banners; center and institute graphic elements; required checklist for proofing/approving projects.
  • Web Communications: Includes policies on: official university web policy; university homepage; college,department, office webpages; webpages for individuals; multimedia content; mass e-mails and e-newsletters; social media; third-party vendors; other production timelines. Includes procedures for: website development; content management; form creation/programming; graphics/video/flash creation; online promotion; e-communication.

 All policies and procedures listed above were updated May 2010.