Social Media

Social media accounts must always be secondary information sources. Loyola-affiliated social media sites do not take the place of the Loyola website, the university’s primary web presence. All event information, organization descriptions, and other website content that appears on a department’s or office’s social media site should also appear on their Loyola website.

Official Loyola social media accounts must adhere to the university’s Social Media Code of Conduct, as well as follow Marketing and Communications’ Best Practices for Social Media.

What requirements constitute an Official Loyola Social Media site?

  • Specified links to other official Loyola social media pages
  • Graphics specific to official Loyola social media site branding
  • Addition of Office of Marketing and Communications personnel as site administrators
  • Publicity through Loyola’s official website
  • Official Loyola University logo
  • Links to additional Loyola Facebook fan pages – Loyola Official, Wolfpack Athletics, Loyola Alumni
  • Links to loyno.edu pages: Loyola homepage, Wolfpack Athletics, Loyola Alumni, Newsroom, Giving
  • RSS feed for Twitter Stream

Official university accounts

  • Official Loyola-affiliated accounts must be treated more professionally than the typical social media account (e.g., a personal Facebook page). Official Loyola-affiliated accounts must contain reliable, factual, and updated information regarding the Loyola office or group they represent.
  • They require minimal weekly commitment of two to three relevant postings for each social media outlet.
  • Official social media sites require development time of three to four weeks.

Loyola units requesting designation as an official Loyola social media site must submit a social media request via the Web Request Form outlining the following:

  • Site Purpose and Target Audience – Each social media account should have a purpose beyond a simple connection between it and the unit it represents. All social media requests should include a detailed summary of intended target audience and goals, whom or what the account will represent, and examples of content that will be distributed and discussed.
  • Designated Staff/Administrator Contact Information
  • Unit Name, Login, Password, and Administrator contact information
  • Build-Out Guidelines – A list of proposed visuals, copy points, links, and administrators that serve as an outline of how the social media channel will be structured.

Guidelines for official Loyola social media accounts

  • Official Loyola University New Orleans Social Media sites may not be used for commercial or political activities, or in any manner that attempts to violate or violates applicable state or federal laws.
  • Users shall understand that personal information—including pictures, videos, and comments—posted on the Internet via programs such as Twitter and Facebook are public information. The university shall not regularly monitor online activity or information but may take action if and when such information is brought to the attention of university officials.
  • Users shall follow appropriate standards of civility to communicate with others and refrain from any harassing, discriminatory, obscene, fraudulent, defamatory, threatening, or coercive comments or activity.
  • Users shall abide by all copyright laws. Unauthorized attempts to browse, access, solicit, copy, use, modify, or delete electronic documents or programs belonging to other people, whether at the university or elsewhere, will be considered a serious violation of this policy.

Specific Social Media Site Requirements

Facebook
Loyola's Office of Marketing & Communications (loyolawebteam@gmail.com) added as additional administrator

Twitter
In order to maintain brand consistency, all official Loyola New Orleans University Twitter handles for departments must begin with “Loyno_”.

Blogs
Official Loyola blog sites established by Web Communications are the only ones advertised on Loyola's homepage or on

Loyola’s blogs homepage

Official blogs must contain the following:

  • A name for the blog (e.g., Sal Liberto's blog is “Salutations,” the students’ blog is “Pack Chat,” the Mass Communication blog is “Mass Comments”)
  • Short biographies for each blogger, general info about the blog, or both to be included on a page about the blog.
  • A short paragraph describing or introducing the blog. This appears in the sidebar on the blog, and on the blogs homepage.
  • The name of each blogger and their e-mail address
  • A photograph of your blogger(s) taken by the university photographer that we could use to promote the blog
  • 1-3 initial blog posts for posting before the launch of the blog.

Official Loyola blogs require four weeks to develop. When all of the information listed above has been gathered, please submit a web request form with the content and the Web Communications team will begin work.

Official Loyola bloggers are expected to adhere to the following policies:

  • Make frequent and consistent updates. Maintaining a regular posting schedule helps retain visitors. University policy requires a minimum posting of content at least once a week. Blogs not conforming to this policy will be given a warning and then eliminated as an official blog site.
  • Blog posts should appeal to at least one of the following audiences: students, prospective students, parents of prospective students, alumni, faculty, or staff. The majority of the blog’s content should target the same audience(s) consistently.
  • Pay attention to formatting. Check each post after it is published to ensure there are no display issues. The Office of Web Communications staff can assist with fixing such issues, but is not responsible for finding them.
  • Follow the Office of Web Communications standards for Writing for the Web.
  • Follow the Office of Web Communications standards for Search Engine Optimization.

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